{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} The Flaming Lips are a Grammy-winning, Oklahoma-based rock group that has been named one of the “50 Bands [...]
Archive | September, 2009
Ignore the next hot social network
Are you getting invitations to a new social network every week? Are you reading Techcrunch and Mashable and freaking out about all the new social technologies that you need to master? Ignore all of it. It doesn’t matter. Do not run off chasing the next shiny object — and don’t let your boss or agency [...]
Free word of mouth webinar tomorrow: Positive results from negative feedback
Join me for a free word of mouth webinar I’ll be hosting tomorrow with Bazaarvoice, the folks responsible for all the helpful reviews on BestBuy.com, Dell.com, Overstock.com, and a bunch more. Their CMO, Sam Decker, will join me to talk about how to turn negative word of mouth into positive results. We’ll be discussing how [...]
Life really shouldn’t be this complicated
I got a box lunch at a conference. Inside was an apple … and a package of “Fruity Wipes” to sanitize it. Thoughts: Please don’t serve me dirty food. What a waste of resources. Isn’t there a simpler solution? Like wash the apple and wrap it in a napkin? Just because you can make something [...]
Willy Wonka had it right: Offer an experience instead of cash
If you want to have a promotional contest, cash is probably the worst prize you can offer. Why? You attract prize-seekers instead of qualified prospects It does nothing to promote your company's unique offerings There's no reason for anyone to talk about it (you get no word of month) A much better prize is an [...]
Bazaarvoice WOM Webinar (Public Event)
Join me for a free webinar I’ll be hosting with Bazaarvoice, the folks responsible for all the helpful reviews on the Best Buy, Dell, and Crate & Barrel websites (and a bunch more). I’ll be talking about how to turn negative word of mouth into positive results. We’ll be discussing how from the e-commerce site [...]
Crain’s Small Business Forum (Public Event)
Join me and some other smart business leaders and marketers for the breakfast panel for Crain’s Small Business Forum here in Chicago. Key details: Where: Crain’s Small Business Forum, Wyndham Hotel, Chicago When: Tuesday, September 15, 7:30 AM Cost: $55 Register: Click here
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