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Olivier Blanchard delivers one of the best presentations I’ve ever seen on how to measure social media. (That’s a big statement, considering that I planned the first 3 conferences and edited the first 2 books on the topic.)
The slides are awesome too:
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Previous post: The Damn Blog Redesign
ConAgra Foods: Embracing a social media culture
Kraft: Building structure around social media management
BlogWell: How Big Brands Use Social Media
SMBC: Building social media to scale
Microsoft: Learning (and playing) with Ribbon Hero
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Olivier, as usual, does a great job. He clears up a lot of the confusion about this area. Thanks for sharing!
Thank you very much, Andy. That’s a heck of an endorsement. I’m… uncharacteristically speechless.
Incidentally, I am half-way through your book. Sharing it with some peeps as soon as I’m done.
Thanks again, man. You just made my day.
Andy,
Thanks for posting this, great information and very informative!
great information – hilarious presentation of that information. I’ve still got the slides stuck in my mind from when he did it at http://socialfresh.com – props to Olivier of fighting the ROI is a business term not a media term battle.