It only takes one thing to build a brand — just one great reason to talk. I bet you have fond memories of Mr. Sketch Scented Markers from childhood. How many other kinds of markers can you name? Mr. Sketch = Fun Sharpie = Permanent Expo = Dry Erase Big, simple ideas permanently position these [...]
Archive | September, 2009
General Mills’ video case study: How social media feedback can improve your products
Come to BlogWell: How Big Brands Use Social Media on November 10 — hosted by Newell Rubbermaid — where you’ll hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot share case studies on how to create a fantastic social media program. You’ll learn how to get [...]
Sometimes innovation is not necessary
I stood with a crowd of people in an office building lobby, looking for the “Up” button for the elevator. Then we saw this panel. You are supposed to key in your floor. Then, when you get in the elevator, it takes you right to your floor. Unless you get in the wrong elevator. Because [...]
Dealing with angry customers
Great advice from Service Untitled about how to calm down angry customers: Lower your voice. This will force the customer to lower his or her voice to hear you. Provide a plan of action. Let the customer know what you can do and make it clear if you are doing anything special or going out [...]
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