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Super easy

August 14, 2009

CIMG0171 Want to get people to change their behavior?  Take away the excuses.

When I bought a new cell phone from Amazon, it included this envelope to recycle my old one.  If it hadn’t been for the envelope, I would have thrown the old phone in a drawer.  HP does the same thing with used toner cartridges — they include a pre-paid UPS label in the box.

What do you want your customers to do?  How can you make it super easy?

You’re one trick away from a wonderful success.

Tagged as: Amazon, customer behavior, HP, recycling, Sernovitz, UPS, WOM, word of mouth, word of mouth marketing

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