Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]
Archive | August, 2009
Free audio: Word of Mouth Marketing, Andy Sernovitz talks with Jennifer Jones
August 2, 2009
I recorded a podcast for Jennifer Jones’ Marketing Voices blog. Take a listen for some tips on how to get started with word of mouth marketing. Listen here
Small business reading list
August 1, 2009
Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they [...]
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