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Archive | August, 2009

General Mills’ video case study: How we reached influential moms online

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]

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Free audio: Word of Mouth Marketing, Andy Sernovitz talks with Jennifer Jones

I recorded a podcast for Jennifer Jones’ Marketing Voices blog.  Take a listen for some tips on how to get started with word of mouth marketing. Listen here

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Small business reading list

Blogs are great, but trade magazines are still important. If you're an entrepreneur or small business, read these: 1. The entrepreneur's essentials: Inc. and Fast Company2. The trade magazine for your industry: DM News, PR Week, Plumbing News, or whatever you do3. The trade magazine for your client's industry: You need to know how they [...]

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