{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} One man's trash is the smart marketer's treasure. With a little creativity, you can find opportunities to turn [...]
The Boring Store
August 12, 2009
826CHI is a Chicago non-profit that teaches creative writing skills to kids and helps teachers inspire their students to write. One of their fantastic fundraising strategies: They turned their storefront school into The Boring Store: No Longer Supplying Anything of Utility. Everyone in the neighborhood knows who they are and what they do. People stop [...]
Good manners make a difference
August 11, 2009
When is the last time you got a genuine thank-you note from a charity? Growing Power is a great organization. They help bring real agriculture and healthy food to urban communities. Founder Will Allen is leading both the urban renewal movement and the real food movement at the same time. Read more from the New [...]
You can’t make all the people happy all the time
August 10, 2009
I just stayed in a hotel that didn't have a gym — but they gave guests a free pass to the full-service gym a block away. I was annoyed, because I didn't want to take the time to find the place. I'd rather just go downstairs, hop on a bike, and be back in my [...]
Dell’s video case study: How we’re working to blend community and e-commerce
August 6, 2009
Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]
Newsletter #743: The “Get Their Email Offline” Issue
August 6, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} When you have permission to email your fans, you're able to send them regular, relevant content forever. Even [...]
Can I save your logo?
August 5, 2009
If I can't save the logo off your web page, I'm not going to include it in a blog post. Too many web sites make it too hard — the company logo is on a complicated background or hidden in a flash animation. Lesson: If you want people to spread word of mouth about you [...]
Punish the Troops: Ban Facebook in the Military
August 4, 2009
{Here's a re-post of my latest for the Huffington Post.} Your high school reunion. Your best friend's new baby. Your sister's birthday party. You'll never see those pictures because you're in the military and the Department of Defense wants to turn off Facebook and Twitter for our troops according to a great story by Noah [...]
General Mills’ video case study: How we reached influential moms online
August 4, 2009
Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You'll learn how to get started, get [...]
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