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Give every customer a snapshot to share

August 17, 2009

CIMG1735 They take your picture whenever you go to an amusement park or cruise ship. Then they try to sell it to you for 20 bucks.

What a great way to kill the word of mouth. It’s short-sighted behavior, looking at the quick cash instead of the long-term referrals.

Here’s what I would do: Give every visitor to a tourist attraction at least 10 photos and videos to share.

  • Photograph and film them in multiple locations and attractions
  • Give them a card with a URL so they can find their photo
  • Upload them to Facebook and YouTube – because that’s where the sharing happens
  • Set up an e-card kiosk so they can share the photos with friends before they leave
  • Set up a Twitter photo kiosk (or a backdrop with a “Tweet This” sign), encourage visitors to tweet their photos all over the place

Here’s an interesting technology from eShots to automate it

Tagged as: amusement park, cruise ship, eShots, Facebook, Sernovitz, tourism, Twitter, WOM, word of mouth, word of mouth marketing, YouTube

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Nick S. August 17, 2009 at 9:54 am

What fantastic ideas! I imagine that the photos taken when people go down the big drops on roller coasters would be the most-shared photos from the amusement parks. Those are always so much fun to look at.
Nice job, Andy!

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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