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Dell’s video case study: How we’re working to blend community and e-commerce

August 6, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Come to BlogWell: How
Big Brands Use Social Media on August 13 in Minneapolis — hosted by General
Mills — where you'll hear McDonald's, Mayo Clinic, H&R Block, CME Group, General Mills,
Ford, Progressive, and Walmart share case studies on how to create a fantastic
social media program.

You'll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you'll see some brilliant presentations like this one from BlogWell San Francisco:

Lionel Menchaca's big idea: "Most customers don't know the difference between a blog, a forum, or a wiki — and they shouldn't have to."

In Lionel's presentation, he shares a bunch of insights on how Dell is merging all of their forums, blogs, and wikis to a single platform, how they're working to syndicate social media content across more of their corporate site, and how they're preparing as the lines between community and commerce continue to blur.

Tagged as: BlogWell, CME Group, Dell, Ford, General Mills, H&R Block, Lionel Menchaca, Mayo Clinic, McDonald's, Progressive, Sernovitz, Social Media Business Council, Walmart, WOM, word of mouth, word of mouth marketing

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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