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Candyland: A larger-than-life publicity stunt

August 26, 2009

Hasbro turned Lombard Street in San Francisco into a life-sized Candyland board for the game's 60th anniversary. It's a fantastic example of a great publicity stunt: Simple idea, visual (news choppers were orbiting overhead), lots of people could participate, and it's fun.

I'm always flabbergasted by the companies who spend a fortune on a tricked-out semi-trailer with product information. Boring and expensive. If I can see it at Best Buy, I don't need to see it at a state fair.

If you want real attention, you've got to be different. And different means interesting, not expensive.

Nice job!

Tagged as: Candyland, Hasbro, Lombard Street, PR, publicity stunt, Sernovitz, WOM, word of mouth, word of mouth marketing

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Nick S. August 26, 2009 at 9:26 am

I agree that this was a great stunt. It was unique and exciting – certainly not boring. However, I question whether or not it was as cheap as you think. It might appear to be cheap and easy to do, but I’m guessing that putting on this stunt was expensive and took a lot of time and effort to plan and execute.
But it’s still much better than the tricked out semi-trailer.

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