A viral video is much more likely to succeed when it has a sense of humor — but it doesn't need to be stupid, wacky, or juvenile.
You can still make an entertaining video, even for a more conservative company. I love this example from ZooCasa, by word of mouth master Saul Colt.
4 tips for a good viral video that your boss will like too:
- Entertaining but not embarrassing
- Directly relates to product features
- Can become a series for long-term branding
- Good enough to be mistaken for a TV ad
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