Word of mouth marketing is about finding and supporting your true fans. Watch this story of how a passionate WD-40 supporter is always ready to lend a hand: Remember, folks — this is a can of spray lubricant. If they've got fans, you can have fans. No excuses: Your customers love you, your partners need [...]
Archive | August, 2009
Why do magazines give us all those subscription cards?
Because it works. If it didn’t, they’d save the time and money. This is an important lesson in advertising strategy: Watch for techniques that have been used for many years. When you see the same thing used again and again, it means two things: It works, or the advertiser is stupid. (But stupid advertisers run [...]
Friends: It’s quality, not quantity
The Louisville Free Public Library suffered $5 million in damage from a flash flood earlier this month. Steve Lawson, a librarian in Colorado, read about it — and wrote a single blog post asking for donations to help. It got picked up by a local radio station and mega-blog Boing Boing. Here's the post. So [...]
It’s the frosting, not the cake
Tervis Tumblers are these insulated plastic drinking glasses that people in Florida are absolutely crazy passionate about. (It’s the kind of product that people give as gifts because they are so excited that they want you to like it too.) After 60 years of selling the same product, how do they keep people talking about [...]
Explain to your boss why you risked the company’s reputation with an illegal stealth marketing campaign
TechCrunch has outed Reverb Communication for posting fake reviews for iPhone Apps. They sell a service where their PR clients pay them to post fake reviews in the App Store. Apple should ban both Reverb and all their clients for one year. TechCrunch should win an award for continued excellence in uncovering sleaze. Remember, paying [...]
Want customer involvement? Keep it simple
One of the best tests of a good brand: Does your mom know what you do for a living? (Mom, I teach word of mouth marketing.) Get Satisfaction is one of the smartest companies in the user-generated feedback business. But their model is a little unusual. That’s why I love this contest: “Describe Get Satisfaction [...]
Work With Me
We're the community for social media leaders at the world's greatest brands. Learn more >>
Learn about my keynote speeches >>
