I ordered a suit from Bluefly.com and got two surprises in the box:
For a luxury site like this, they need to work to give you the luxury shopping experience. It was nice to get all the extras that you don't normally get by mail: The bag, the hanger, the tissue paper. I didn't feel like I had made a low-end shopping choice.
This even beats Zappos' famous return policies. I didn't even need to go online to make a return. Stick the label on the box and drop it off. I'm much more likely to buy next time knowing that returns are this simple.