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Archive | July, 2009

8-track — A cheap word of mouth trick

Cheap Trick is releasing their new album on 8-track! The target is radio stations that tend not to play new songs by old bands.  Manager Dave Frey said in the Globe and Mail,  “The 8-track is something that’ll sit on their desk for a while, attract some attention.” This is a great example of a [...]

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Why Microsoft Wins: Persistence

People always criticize Microsoft for shabby software, especially in new products. Their new software is so often so very bad. How do they end up with the most popular and successful software in the world? John Murrell nails it in this post from Good Morning Silicon Valley: But the thing about Microsoft is that on [...]

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Stickers: The easy way to get a crowd talking about you

We were at a street fair in Chicago and everyone was walking around with these stickers — for a “corn maze”.  Of course, the kids were demanding to go, so we went. It was a maze, made of corn. Woo. When we finished, they gave us the stickers. The kids covered themselves head to toe. [...]

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Why paying for love doesn’t work

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Paul McCartney was right: Money can’t buy you love. It just doesn’t work — at least not anymore in an era where we’re getting better at ignoring the marketers obsessed with interrupting us. [...]

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Use Twitter to blow my mind

Word of mouth comes from making people happy. The more you amaze them, the more they talk. Kelly Morehead from P.F. Chang's talks about how they thrill customers with Twitter. They look for folks tweeting about the restaurant — and surprising them before they leave.  Watch the video interview:

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Announcing BlogWell Minneapolis: How big brands use social media

We're hosting another amazing BlogWell conference — in Minneapolis this time — featuring 8 great case studies in corporate social media from Walmart, McDonald's, CME Group, H&R Block, Mayo Clinic, Progressive, Ford, and General Mills. BlogWell is all about how big brands use social media. No agencies, no startups — just big companies sharing what [...]

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Newsletter #739: The “Take Care of the Pets” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} We’re a nation of pet lovers: According to a 2005-2006 study by the American Pet Products Manufacturers Association, 63 [...]

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How to get more word of mouth for your blog

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Although there’s a lot of buzz about tools like Twitter, the blog is still a foundational component to a healthy social-media strategy. That said, there’s a lot you can do to make your [...]

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The other Google bombshell. Newspapers, please freak out now.

{From my lastest Huffington Post article.} Everyone is talking about Google's new operating system. A threat to Microsoft? Journalists should note he way Google announced it – in a blog post.  A threat to newspapers? From the Wall Street Journal's email alert (emphasis added): News Alert from The Wall Street Journal Google Inc. is preparing [...]

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