I was thrilled to be a part of SmartBrief’s panel discussion last week, “How to Create a Viral Marketing Success,” featuring Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — and moderated by Guy Kawasaki. We covered a bunch of topics, including how California Tortilla reaches 100,000 [...]
Archive | July, 2009
Cleaning up fake reviews
Kudos to TripAdvisor for exposing businesses suspected of posting fake reviews. Read the full story from MSNBC. Everyone wins when consumer reviews are clean and honest: Publishers thrive when readers trust their sites Consumers get fair and accurate reviews Scummy liars who post fake reviews get busted Folks, we're at an important time in history [...]
Make it a two-fer
A buy-one/get-one offer is a great word of mouth strategy. (See the photo for an example from The Week magazine.) Most people won't want to waste the free offer. It feels wrong. So they talk to all their friends and say "I love this magazine, I'm subscribing. Do you want one too?" They may talk [...]
Free movies: Screenings of Food, Inc. Sponsorship is more than a logo.
The new movie Food, Inc. is getting a lot of attention with its focus on problems with our food supply. Healthy food brands like Chipotle and Stonyfield are promoting the film. But word of mouth needs an action item. We need something that causes us to grab a friend and say, "Hey, I want to [...]
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