See Andy's other stuff:

Contact Me >>

It’s not going to work until you make it simple

IMG_0015I had two experiences recently where well-meaning environmentalists tried to get people to recycle — and it backfired. Each case involved three garbage cans and detailed, complicated signs explaining what went where.

It was too hard, people got flustered — and everything went in the trash. 

Simplicity rules: It's better to get a few simple things done well than to have a lot of overcomplicated things fail.

IMG_0014  IMG_0013

[contact-form-7 id="27185" title="contact-form 3 TellAFriend-Post"]