Want to get a ton of Facebook fans and Twitter followers? Just ask.
- On the side of every web page
- In your email correspondence
- Most important: on the Thank You page after every order. Someone just gave you cash — why wouldn't they be your friend?
Think about how many fans you'd have if 20% of your customers followed you. Think about how many new customers you'll get if those fans start re-tweeting and sharing your offers.
Here are some great examples from the very tasty Adagio Tea. They ask you to be their friend, and let you follow order status on Twitter.
(Check out their entire site – it's full of smart word of mouth tactics.)
P.S. Ignore these "get a zillion followers" schemes on Twitter. They are mostly spams and scams.
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{ 4 comments }
Thanks for the mention. It’s always nice to have people recognize the little additions we are constantly adding to the website.
Wow! what a great idea!
Thank you Andy!
Btw, do you know how do they do the UPS tracking thing? Do they use a software or its been done manually?
The UPS tracking code was written internally using UPS WebServices.
This is the kind of great, simple advice that I like to bring to our clients at Shopatron: http://blog.shopatron.com/2009/07/how-do-you-get-folks-to-follow-your-brand-just-ask/.
This is the kind of advice that allows brands to easily step into social marketing. Adagio is a great case study. I hope to have my own to share soon enough.
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