Previous post:

Next post:

Give them a reason to forward your email

July 26, 2009

image Will I forward this email ad from Ikea? Probably not.

If you want your email forwarded to a lot of people, you need to add something more than a sales offer.

Give them a reason to forward: Something wacky, something funny, or an amazing coupon that readers can't help but share with their friends.

Will I forward the free breakfast coupon?  Yes – because it's fun, and it's fun to talk about eating a good meal in a furniture store.

image

Ikea knows their word of mouth marketing.

Tagged as: breakfast, coupon, email, Ikea, Sernovitz, WOM, word of mouth, word of mouth marketing

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

1 comment. Read them below or add one. (Trackback)

{ 1 comment }

Nick S. July 27, 2009 at 4:28 pm

I just wish you had forwarded this email to me a few weeks ago! Free breakfast at Ikea? I would’ve been there!

Comments on this entry are closed.

Previous post:

Next post:

Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

GasPedal LogoYou can have amazing word of mouth.

Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

Social Media Business CouncilJoin the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.

Learn more: http://www.socialmedia.org

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.