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Cisco’s social media case study: How we increased positive mentions of the brand by engaging in social media

July 23, 2009

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:

Jeanette Gibson’s big idea: “When you engage and open up, you’ll significantly increase the amount of positive conversations about you.”

In her case study, Jeanette shares a bunch of fantastic examples of how Cisco has seen a significant increase in positive mentions of the company by simply participating in social media, as well as some tips on how to get your executives more comfortable and more involved in engaging online.

Tagged as: BlogWell, Cisco, CME Group, Ford, General Mills, H&R Block, Jeanette Gibson, Mayo Clinic, McDonald's, Progressiev, Sernovitz, Social Media Business Council, Walmart, WOM, word of mouth, word of mouth marketing

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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