Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program.
You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell San Francisco:
Joel Nathanson’s big idea: “Start building your social media infrastructure now — before a crisis takes place.”
Joel’s case study focuses on how, during the worst financial crisis since the Great Depression, Wells Fargo launched its engagement program. Some of Joel’s key points include the importance of using social media in coordination with other channels and understanding that if you’re not present to share accurate information, someone else with less knowledge on the issue will fill that void.
Share This Post
Thanks for the word of mouth! Your message has been sent!
Please enter a valid email.
Your email failed. Try again later.
Procter & Gamble: Swan dive… into Old Spice’s remarkable social media campaign
Alberto Culver: Managing promotions on Facebook
UnitedHealth Group: Success in social recruiting
BlogWell: How Big Brands Use Social Media
Comments on this entry are closed.