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Watch this video from Ad Age where BlogHer's Elisa Page talks about the importance of ethics around paid blogging.
As Elisa says, "the mere disclosure that a blogger is accepting money to include product mentions in a post is not enough to solve the problem."
BlogHer's principles of separating advertising and editorial are right on.
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Previous post: Competing against your crappiest competitor
Next post: This chocolate has a story. What’s yours?
ConAgra Foods: Embracing a social media culture
Kraft: Building structure around social media management
BlogWell: How Big Brands Use Social Media
SMBC: Building social media to scale
Microsoft: Learning (and playing) with Ribbon Hero
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