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ConAgra Foods: Embracing a social media culture
Kraft: Building structure around social media management
BlogWell: How Big Brands Use Social Media
SMBC: Building social media to scale
Microsoft: Learning (and playing) with Ribbon Hero
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Pan Am has a story to it — for me, anyway, and for others, too, I think — and it’s a glamorous one. It sticks very strongly in my mind, and I have no similar associations for any other airline. Air France, perhaps — it’s a sense of quality, a high level of service, and good food, but not the same.
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