Optimism is not false hope, it's a strategy for living. If you are optimistic about the future, you will step up and take responsibility and attempt to make it better for yourselves and your own children. – Louis Rossetto
Archive | June, 2009
Lessons from the USS Nimitz #1: Keep it simple — It’s not about the technology
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) One of my favorite lessons from the USS Nimitz was KEEP IT SIMPLE. The entire flight deck is organized by a simple table-top diagram [...]
I’m only 82% dorky
Latest life challenges: Be less fat Keep up with a gazillion blogs Clean office Solution: Attach my old, slow Dell 700M laptop to an elliptical machine. I use Alltop and Google Reader with the fonts turned up big to get 30 solid minutes of reading done.
How a law firm becomes worth talking about
I get asked all the time, "How can service firms get word of mouth? We're too boring to use all those techniques you talk about." Bull. Check out The Parsinen Law Firm in Minneapolis. Their marketing is so cool that it makes the hippest ad agencies jealous. They published "Despicable Lawyer" magazine to make fun [...]
Give a gift that sticks around
Companies waste a lot of money on one-time giveaways and gifts that get thrown away. The world does not need another custom mousepad. If you're going to give something away, find something that is going to be saved or displayed for months or years. This fold-up shopping back from the UPS Store is always in [...]
The power of a great brand #2
You know a brand is great when it lives beyond the company. Pan Am died in 1991. They're still selling souvenirs 18 years later.
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