BlogWell is coming up fast — here's a look at a few of the brands that will be attending: Applied Materials, AT&T, Autodesk, Avery Dennison, Charles Schwab, Cisco, Community Medical Centers, Con-Way, DaVita, Del Monte, Dell, Dole Foods, Ernst & Young, ExpressJet Airlines, Facebook, General Growth Properties, General Mills, Ghirardelli Chocolate, Google, Hewlett-Packard, Hitachi Data [...]
BlogWell aha! #5: Social media strategy from Marc Monseau of Johnson & Johnson
June 17, 2009
Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you'll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program. You'll learn how to get started, get past roadblocks, and make your social [...]
Lessons from the USS Nimitz #4: What “appreciating our troops” really means
June 17, 2009
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) I consider myself a patriot, but I’ve never had any real contact with the armed services. I read about it in the paper while [...]
How to create engaging communities
June 16, 2009
[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] Creating “community” is a common buzzword in social media. Lots of brands are setting up Facebook groups, forums, and online communities — only to see them quickly grow stagnant. And yet, [...]
Lessons from the USS Nimitz #3: The power of complete openness
June 16, 2009
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best. Click the photos for close-ups.) Charlene Li asks a fantastic question: Would you invite 16 bloggers to spend 24 hours with your company? The Navy gave us free reign [...]
BlogWell aha! #4: Social media strategy from Rhonda Lowry of Turner
June 15, 2009
Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you'll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program. You'll learn how to get started, get past roadblocks, and make your social [...]
Lessons from the USS Nimitz #2: Helping people be good at their jobs
June 15, 2009
(This is part of a series of posts about my trip to the USS Nimitz with a group of bloggers. Guy Kawasaki tells the story best.) Life on an aircraft carrier is hard. You’re away from home, it’s loud, it’s stressful, you work constantly, it’s dangerous, and there is never a moment of privacy — [...]
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