Email newsletters are still my favorite single marketing tool. Why?
Because email newsletters are about a simple bargain:
- Send me something interesting once a week and I'll let you email me forever.
- If you break the deal by sending me a selfish, salesy promotion, then I'll unsubscribe and you can't email me ever again.
All you have to do is write a paragraph or two every week that's worth a minute of your readers' time (and put your sales copy in the sidebar). Do this and you're guaranteed 52 contacts every year. On top of that, a simple interesting newsletter is the most viral content ever invented.
It's really not hard. Put a subscribe form on your site and send out a how-to tip each week. We launched the Big Business Blogging newsletter and have 2400 subscribers after 14 weeks. Sign up here.
Congratulations to two of our clients:
- PLI who are celebrating the 6th anniversary of their BtoB email newsletters, with 25,000 readers, mostly lawyers
- TiVo, who has more than 1,000,000 subscribers since that first issue on Nov 21, 2001
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