Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you'll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program.
You'll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you'll see some brilliant presentations like this one from BlogWell New York:
Molly Schonthal's big idea: "It's a dialogue, not an advertisement"
Molly explains in her presentation that, for the world’s largest manufacturer of cell phones, 'connecting people' is much more than a tag line — it's a focus of business. Social media communication is a top priority for Nokia, both internally and externally — and they believe in a system that places the individual first and the corporation second, and through their network of blogs, they encourage social media users to engage in a dialogue rather than promote a traditional corporate presence.
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