Previous post:

Next post:

BlogWell aha! #2: Social media strategy from Nestor Portillo of Microsoft

June 8, 2009

Come to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco where you’ll hear Dell, Cisco, Wells Fargo, Intuit, SAP, General Mills, Kaiser Permanente, and Pepsi share case studies on how to create a fantastic social media program.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like this one from BlogWell New York:

Nestor Portillo’s big idea: “Let the people who are using your products help you improve them”

In his presentation, Nestor describes how to capture the voice of your customers and incorporate it into your product or service by engaging influencers and using social media analytical tools, as well as how letting fans share feedback improves customer loyalty.

Tagged as: Blog Council, Blogging, BlogWell, Microsoft, Nestor Portillo, Sernovitz, social media, WOM, word of mouth, word of mouth marketing

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

1 comment. Read them below or add one. (Trackback)

{ 1 comment }

Rolando Peralta June 8, 2009 at 4:58 pm

thanks a lot for sharing, Andy! great video!

Comments on this entry are closed.

Previous post:

Next post:

Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

GasPedal LogoYou can have amazing word of mouth.

Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

Social Media Business CouncilJoin the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.

Learn more: http://www.socialmedia.org

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.