[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.]
Treat your talkers well — they’re literally the force behind your word mouth. Without them, the conversation stalls and nobody is talking about you. It doesn’t take much and it isn’t complicated, but it’s important to show love for your fans.
What to do:
Say thanks. Saying thank you publicly and often is a great way to show off your fans to the world, as well as to encourage quieter fans to speak up.
Share exclusive stuff. Give your talkers the friends-and-family discounts, the sneak peeks, the early samples and the geeky info. They’ll love sharing the news and special deals with their networks.
Seek their advice. Your biggest fans want to see you succeed and would be thrilled to help you better design your latest widget or test your new gizmo. When you finally launch it publicly, you’ve already got an army of enthusiasts saying, “I helped make that awesome!”
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{ 2 comments }
You have some excellent advice, and how true it is when you stated (in Smart Blog on Social Media) that you have the potential to reach 100,000 people if you have 1,000 fans on Facebook and they each have 100 friends. It reminds me of that old shampoo commercial from the 70’s or was it the early 80’s – if you like the shampoo you can tell two friends, and they can tell two friends, and so on and so on …
It also brings to mind a sign that I recall seeing somewhere (although where exactly I don’t remember): “If you liked our service tell your friends, if you didn’t like our service tell US.”
Word of mouth advertising is p powerful stuff, and shouldn’t be over looked or under estimated
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Another perk – Other people will notice that you appreciate your talkers and those other people may also want to start talking about you. It could spark an awesome chain that will have people talking about you in places you never imagined possible. I agree, word of mouth is powerful, awesomely powerful.
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