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Announcing BlogWell San Francisco: How big brands use social media

May 22, 2009

Blogwell_20090623_220x334 We're hosting another amazing BlogWell conference — in San Francisco this time.

8 Great Case Studies on Corporate Social Media

Hear Dell, Cisco, Wells Fargo, Intuit, SAP, Kaiser Permanente, and more as they share corporate social media case studies.

In one afternoon, we'll discuss measuring ROI, engaging fans, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, blogging in regulated industries, and creating great content. I'll also give a brief presentation on social media ethics and disclosure.

You'll learn what you need to start or improve your corporate social media efforts.

Key details:

P.S. Here are a few of the companies that have come to this event: Accenture • Alberto Culver • Alcatel-Lucent • Allstate • American
Express • American Family Insurance • American Greetings • Ann Taylor •
AT&T • Audi • Avid • AXA Equitable • Barnes & Noble • Best Buy
• Boeing • Brother • CA • Campbell Soup • Casio • Charles Schwab •
Chevron • Chubb • Cisco • Coach • Coca-Cola • Coldwell Banker • ConAgra
• Crate & Barrel • Discover • Domino's • DuPont • eBay • FedEx •
Gannett • GE • General Mills • GlaxoSmithKline • Google • Graco •
Harman • Hertz • Home Depot • HP • H&R Block • HSBC • Humana • IBM
• IKEA • Intel • Intuit • Johnson & Johnson • Johnson Controls •
Kaiser Permanente • Mayo Clinic • McDonald's • McKinsey • Meritage
Homes • MetLife • Microsoft • Molson • Moody's • NHL • NBC Universal •
Nestle Purina • Nokia • Northwestern Mutual • Novartis • NYSE • Oracle
• Orbitz • PayPal • PepsiCo • PerkinElmer • Petro-Canada • Pfizer •
Pitney Bowes • Princeton Review • Procter & Gamble • Progressive
Insurance • RE/Max • Sage Software • SanDisk • Sanofi-Aventis • SAP •
Scholastic • Sears • Serta • Sharpie • Showtime • Siemens • Sony •
Sprint • Starwood • State Farm • Steelcase • Sun Microsystems • SunGard
• Symantec • Tellabs • Thomson Reuters • Ticketmaster • Time • TiVo •
Trane • Turner • Tyson • United Airlines • United Stationers • United
Technologies Corporation • Unitrin • UPS • U.S. Coast Guard • VH1 •
VMWare • Walmart • Wells Fargo • Weyerhaeuser • Whirlpool • Yahoo!

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Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

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Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

Social Media Business CouncilJoin the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.

Learn more: http://www.socialmedia.org

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