We’re gearing up for our next BlogWell: How Big Businesses Use Social Media event on April 29 in New York — and in doing so, we’re sharing a bunch of presentations from our last BlogWell. I’m always amazed at the ideas and stories that are shared by some of the biggest companies in the world [...]
Archive | April, 2009
The coolest thing that has ever happened at a social media conference: Rhett and Link live at BlogWell
Rhett and Link are performing live at BlogWell: 8 Great Case Studies on Corporate Social Media. (So are Coca-Cola, Nokia, Microsoft, Johnson & Johnson, GE, Tyson, Turner Broadcasting System, and the Robert Wood Johnson Foundation.) New York | April 29, 1-5pm | http://gaspedal.com/blogwell Watch Rhett and Link perform the Facebook Song: And, just for fun, [...]
Sunday Inspiration: Failure is good
{You are awesome. You'll be just fine. I'll post something to remind you every Sunday.} Michael Jordon on failure: (Thanks, Chris Carfi)
Thinking about the next sale
One of the problems with selling on eBay is that every customer is a new customer. Some anonymous person wins an auction, you send the stuff, end of relationship. Start over. But we all know that additional sales to existing customers are easier and more profitable than acquiring new customers. Look for simple ways to [...]
The absolute easiest way to track word of mouth
Do you know which page on your website is most often emailed? You would if you made it easier to forward (use a tell-a-friend form or a link from sharethis.com). You'd also get more people happily emailing your stuff to their friends (with their personal endorsement). That's as good as marketing gets: Free and credible. [...]
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