On The Media Interview: How to be an ethical marketer. Why it’s wrong to pay for blog coverage.
Welcome to all the new readers who heard me on On The Media this morning. I did an interview with host Bob Garfield about the most important issue in the world of blogging: ethics. Specifically, we talked about what happens when marketers pay for placement in blogs. (More here) Paying for blog coverage — what [...]
Characteristics of a true word of mouth marketer
This was my post this week over on the SmartBlog on Social Media. If you're looking for some word of mouth insights and the latest news on social media, you should check it out as well as their free newsletter. Andy's Answers: Characteristics of a true word of mouth marketer True word of mouth marketers [...]
There’s No Need to Bat .900
Here's some really great advice for all entrepreneurs, from Adam Bryant's interview with eBay CEO John Donahoe: I didn’t know it at the time, but I was suffering from a real fear of failure. Kent said, “You know, John, your challenge is you’re trying to bat .900.” And he said: “When you were in college, [...]
Turning a cost into an opportunity
Many people need help setting up their new cell phone. Most of the carriers look at it as a business expense — and skimp on support in those early days when a customer’s impression of the brand is formed. U.S. Cellular turns it into an opportunity. They offer personalized set-up appointments. What was a cost [...]
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