I’m the Editor-at-Large of another blog and newsletter: The SmartBrief on Social Media. If you’re looking for insight and the latest news on social media, you should check out SmartBrief’s social media blog, as well as their free newsletter. I share lots of word of mouth and Damn! ideas there each week, as do a [...]
Archive | March, 2009
Lego: The greatest business cards ever
Lego employees get these astonishingly cool business cards: Lego people that look just like them. Alexander Kjerulf blogged about it, and I've never had more people forward a post to me. Andrew Bronson said it best: Product sample, word of mouth, and networking all in one. They should let fans buy them, like Sharpie does.
One click feeds 140 kids
The Pledge to End Hunger, a joint effort from Tyson Foods, Share Our Strength, Hum. Minds at Work., Kompolt, and MediaSauce, is working to deliver more than 400,000 meals to kids across the country, and they need your help. By simply signing an online pledge to share the Pledge to End Hunger with others, volunteer, and/or give, you will [...]
Surprising Service
When runners jog into the Westin Long Beach, Ricky Bobbit hands them a bottle of water. They are surprised — and they have a story to tell everyone else they see. Listen to Ricky explain it: How can you surprise people?
From the new edition of my book: Word of mouth case study — Dell
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we’re highlighting a new case study from the revised edition of my book each day this week. Today’s case study focuses on Dell and how as one of the first companies to get called out for not listening to their word of [...]
Make a Referral Week
I’m pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13. The week-long event features a killer list of referral experts providing valuable marketing advice (including me). Sign up to hear me interviewed on March 11. I’m passionate about solutions like [...]
Wear your heart on your sleeve
If someone wants to walk around all day with your logo on their shirt, by all means, let them. Fans love to support companies they love with clothing. Teenagers are covered in logos head to toe, but we all do it. Stick a shirt in every box you ship. (That's your green packing material strategy: [...]
GasPedal’s summer internship program — recruiting now!
You can be a blogging, social media, viral, and word of mouth marketing SUPERGENIUS. Everyone will want to hire you. Here’s the deal: We need someone to be our intern. There will be a ton of scutwork. You will be exhausted. But … you will sit next to the CEO and senior executives. We will [...]
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