Surprise gets us talking. Surprise creates word of mouth. Surprise makes us happy. Get your hands on Andy Nulman's new book "Pow! Right Between The Eyes!" It's the first book about how to use the power of surprise to grow your business. I love this book. You also want to read Andy's blog and this [...]
Archive | March, 2009
The best word of mouth marketing book, republished
The very first book I read about word of mouth marketing was Emanuel Rosen's Anatomy of Buzz. It's the first, best place to start. He just published a revised, re-written, and expanded new edition. You need to buy a copy — it's an essential addition to your marketing library. Buy it today.
David Ogilvy
I am a businessperson and a marketer because I stumbled on a a copy of Ogilvy on Advertising when I was 13. My dad had it in his briefcase on a family car trip. I devoured it, reading again and again. (It also has 3 naked breasts in it. I'm sure that mattered at the [...]
From the new edition of my book: Word of mouth case study — Potbelly
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we highlighted a new case study from the revised edition of my book each day this week. This case study focuses on how Potbelly, a Chicago-based sandwich chain starting to go national, created great offline word of mouth. Here's what they did: [...]
Make it easy to share offline
We talk too much about social media when talking about word of mouth marketing. Social media is just one piece of the online part of word of mouth. You also need to pay attention to the offline experience. The best offline word of mouth comes from a physical shareable that you can give to someone [...]
The little things get people talking
As a professional speaker, I've seen every sort of meeting room and podium. Nothin' special. But I was teaching my Word of Mouth Crash Course at the University of Chicago's Gleacher Center, and stumbled on something that got everyone talking: Push one button on the podium and an AV tech comes running to help. That [...]
From the new edition of my book: Word of mouth case study — Microsoft
Over on our GasPedal blog, You Can Be a Word of Mouth Supergenius!, we're highlighting a new case study from the revised edition of my book each day this week. Today's case study focuses on Microsoft and how their MVP program has been successfully energizing talkers long before blogs and social media. Here's a few [...]
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