Previous post: One click feeds 140 kids
Next post: Check it out: SmartBrief on Social Media
Lego employees get these astonishingly cool business cards: Lego people that look just like them. Alexander Kjerulf blogged about it, and I've never had more people forward a post to me.
Andrew Bronson said it best: Product sample, word of mouth, and networking all in one.
They should let fans buy them, like Sharpie does.
Thanks for the word of mouth! Your message has been sent!
Please enter a valid email.
Your email failed. Try again later.
Previous post: One click feeds 140 kids
Next post: Check it out: SmartBrief on Social Media
ConAgra Foods: Embracing a social media culture
Kraft: Building structure around social media management
BlogWell: How Big Brands Use Social Media
SMBC: Building social media to scale
Microsoft: Learning (and playing) with Ribbon Hero
You can have amazing word of mouth.
Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.
Learn more: http://gaspedal.com
Join the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.
Learn more: http://www.socialmedia.org
{ 4 comments }
As someone who works for a children’s hospital, I can tell you that kids would love to have Lego figures of their docs.
Hey! Thank you so much for sharing this. This is SUPER cool! I have shared the concept on my blog and with my Facebook connections. Appreciated!
I would meet as many Lego employees as I possibly can so I can have a whole community.
That is pretty darn coool =) I wish I had a business card like that
Comments on this entry are closed.