Word of mouth marketing is more than just a marketing technique. It's a movement. It's a movement that says we believe that the only path to success is earning the respect and recommendation of our customers. Our work empowers people and gives them a voice … a process that can never be reversed. If we [...]
Archive | March, 2009
Two Dollar Holler
Check out this fantastic word of mouth stunt from the Seattle Art Museum: From Patrick Byers at the Responsible Marketing Blog: The Seattle Art Museum (SAM) are using these $2 bills to promote their Life Liberty and the Pursuit of Happiness exhibit showcasing 275 pieces of historically significant American art from the Yale University [...]
This impresses me every time I get it
I received this 20 minutes after placing an order with Zappos.com: Dear Andy Sernovitz, Good news! Although you originally ordered Standard (4 to 5 business days) shipping and handling, we have given your order special priority processing in our warehouse and are upgrading the shipping and delivery time frame for your order. Your order will [...]
Green and clean
Why waste a sheet of paper to avoid touching a dirty doorknob exiting a public restroom? Cisco headquarters has a special tissue dispenser and trash can next to the exit of the men’s room. Fancy! (Update: Buy it here.)
KFC wants to fix your potholes
KFC has offered to fix all the potholes in 4 U.S. cities (with a KFC logo imprint on the patch). This is a fantastic PR/word of mouth stunt: The press coverage has been fantastic, everyone will be talking about it, and it address economic issues without being a downer. There is a definite overlap between [...]
From the revised edition of my book: How to handle negative word of mouth
This week we're sharing a bunch of tips on how to handle negative word of mouth over on GasPedal's You Can Be a Word of Mouth Marketing Supergenius! blog, inspired by one of the new chapters in the revised edition of my book, Word of Mouth Marketing: How Smart Companies Get People Talking. Remember, negative [...]
How do you earn word of mouth in tough times?
Give away the stuff that isn't selling. Use your surplus to make friends — when they most need it. Ideas I overheard: Gyms should let people who lost their job have a free off-peak-hours membership Salons should give free haircuts/facials to anyone on their way to a job interview Conferences should give scholarships to struggling [...]
Join the next WOM Slam
Join Jeremy Epstein on March 31 for the next Washington, DC WOM Slam. It's a great concept he invented, and winners will get copies of my book. A WOM Slam (See the Twitter activity of the first WOMSlam) is a fast-paced networking/educational/business solutions event where smart people come together to generate Word of Mouth (WOM) [...]
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