Did you know you can get personalized Sharpies (more info)?
How did Sharpie's Susan Wassel promote it?
She created souvenir pens with Barack Obama's signature, and gave them out at our BlogWell conference. People were fighting to get one.
(No one would have responded if she passed out flyers or other traditional marketing material.)
Lesson: Good, simple word of mouth marketing shows someone something remarkable.
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This is such a simple, insightful post.
thanks, andy. and here’s one back at you. i’ve been reading your new WOM book and it is absolutely the best book I’ve read to date on the subject. I am copying and pasting portions to share, with a mandate (and amazon link) to buy buy buy! It’s a paradigm shift for many marketing “traditionalists” but absolutely represents the marketplace of the future. i can’t wait until everybody gets where you’re pointing. thanks!
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