If you want word of mouth, look to the headlines to create something buzzworthy. Do it monthly, and you'll keep customers paying attention to see what you'll come up with next time. Kuma's Corner restaurant in Chicago created a Blago Burger. From The Chicagoist: Their January special is the "#@(*&%^ Blagojevich." This gubernatorial-inspired monstrosity is [...]
Archive | February, 2009
I’m grateful
Nothing better demonstrates the health of the American political system than the recent removal of the Governor of Illinois. In many countries, through all of recorded history, this would have taken a coup or a war. We got it done in 60 days. (With a population of 12 million, Illinois would be the 61st largest [...]
A gift to re-give
The folks at Maker’s Mark created yet another fantastic word of mouth moment with their holiday gift: Wrapping paper, ribbons, and gift cards. Here’s why people are talking about it: It’s fun, unexpected, and buzzworthy. It’s useful. They sent a complete gift-wrapping kit, not a token gift you’ll toss out. It’s meant to be given [...]
Giving credit for blog posts
Blogging is all about sharing, linking, and quoting. But proper etiquette and courtesy require clear and appropriate attribution, and a link directly back to the source post. Not OK: Copying an entire post without credit and a clear, obvious link (or a lame link that doesn’t give credit to the author, the blog, and the [...]
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