I just spent a week at the TED conference, with some of the most fascinating people in the world. What I learned at TED: Nice guys finish first. We're going to be just fine. A lot of smart, caring people are doing all the right things. It's too late for pessimism. Be optimistic–it's how things [...]
Archive | February, 2009
Showing is better than selling
Did you know you can get personalized Sharpies (more info)? How did Sharpie's Susan Wassel promote it? She created souvenir pens with Barack Obama's signature, and gave them out at our BlogWell conference. People were fighting to get one. (No one would have responded if she passed out flyers or other traditional marketing material.) Lesson: [...]
What we learned at BlogWell
A great wrap-up video from Michael Sebatian of Ragan.com from our BlogWell conference: (Sorry, ladies and gents… looks like they removed the video. Though you can still check out our own collection of BlogWell videos right here!)
Special treatment
We just found a new cleaning service for our house. Normally this service assigns one person to a house, but it takes hours. My wife works at home, so she doesn't like to have someone in the house all day. We mentioned it to the owner, and he sent us a team from their commercial [...]
Quick Blogging Advice #8
Keep your eye open for small things that no one notices. These moments make the best, most original posts. Look at my previous post, about how ShoeMall is making friends on Twitter. It wasn't a major campaign, and it wasn't big news. But it helped me make an interesting point.
How to become influential
I don't know if ShoeMall.com in Chippewa Falls, WI has a big marketing team, but they are a great example of how to start building relationships with influential people online. I posted a question on Twitter about how to clean shoes. They were listening. I assume they were doing searches to find people who talk [...]
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