Starbucks should give loyal patrons their own personalized mug, to use and keep at the store. The store would clean it for you between visits.
Picture a German brew house, with ornate personalize steins on the wall.
You'd get loyal customers, word of mouth from people showing off their special mug, and a chance to be genuinely green.
Even better, try what Munich's Hofbräuhaus does: reserved tables for regular guests. This is how you get raving fans.
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{ 4 comments }
This is great advice.
I want to add that what makes the Munich example so powerful is that the restaurant knows their customers’ names. Going to a restaurant where the owner/employees take time to learn customers’ names is so refreshing.
I go to the same restaurant several times per month with my wife and the owner has taken the time to learn our names and greet us by name when we come in to the restaurant. We tell everyone we know about that restaurant and even bring family there when they come to visit us.
Hey, it worked for Norm on Cheers. He came back day after day, year after year.
Sushi bars do this with sake cups. My wife won’t let me have one though.
This doesn’t really make sense – it implies that the consumers are staying there to drink their coffee. Unlike beer or sake at a restaurant, most people who get coffee walk out to go somewhere else.
Well, I guess that a good idea ‘coz you’ll also be helping the environment plus your customer will feel at home.
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