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Every copy of Quickbooks has a button right in the main toolbar asking for Feedback.
Every piece of software, every product, every web site should have a feedback button.
How much do you spend on market research? Wouldn't it be easier to just ask?
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Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki
The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.
Marketing doesn't have to be so hard.
We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers.
You can have amazing word of mouth.
Word of mouth marketing is something you can do very well. We'll help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.
Learn more: http://www.gaspedal.com
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.
I'm an author, professional speaker, consultant, and teacher.
I look like this. I'm a Sagittarius. These are my turnons. The greatest album in the world. Full bio here ...
© 2007 GasPedal
Nick S. said... (Jan 14, 2009 8:30:57 AM)
So simple, yet so brilliant. Thanks for the idea.
Tim Jahn said... (Jan 14, 2009 9:38:33 AM)
This is one of the best nuggets of advice you've given (and trust me, there's many!) and yet, when you think about it, it's just common sense!
It amazes me how companies miss all the small things. Thanks for reminding us all, Andy, little by little! :)