We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]
Archive | January, 2009
How was your exit?
I canceled one of my wireless lines, because my wife switched carriers. They took care of it in 10 minutes, and told me she was welcome to return any time. No sales pitch. I canceled a credit card, because they raised the rate to 29%. They spent 20 minutes on high-pressure sales tactics before they [...]
Aha! #2: Great Ideas from Debbie Curtis-Magley of UPS
We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]
Thank you notes matter …
… and a quick email counts, but not for much. Make it a real, paper thank you note. I send dozens each month. Personal makes a difference. According to this article in MarketingProfs: A printed letter generated a response rate of 36 percent. A printed letter with a handwritten message boosted this by one third [...]
Aha! #1: Great Ideas from Nick Ayres of The Home Depot
We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]
Letters to the C-Suite
It's my pleasure to be a contributor to "Letters to the C-Suite: Sage Marketing Advice for Uncertain Times", a fantastic project from ExactTarget. Read great advice from Rohit Bhargava, Pete Blackshaw, Hunter Boyle, Rex Briggs, Ann Handley, Joseph Jaffe, Jeanne Jennings, Aaron Kahlow, Kelly Mooney, Jeanniey Mullen, Stefan Tornquist, Steve Yastrow and myself. Here's my [...]
You should pay me …
I just got charged $3.50 to buy a gift certificate from a store. That's not right. They should be paying me and thanking me instead. When someone gives a gift certificate from your business–they are doing your marketing for you. They are doing you a favor by bringing you a new customer, and even paying [...]
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