We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]
Aha! #6: Great Ideas from John Andrews, Suraya Bliss, and Jessica Fredrickson of Walmart
January 15, 2009
Newsletter #714: The “Say Hello” Issue
January 15, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Greet your customers with a friendly and helpful hello that makes them feel comfortable, welcome, and eager to [...]
New Zealand Marketing Association's Great WOM Experiment (Private Event) Feb 19, Virtual
January 14, 2009
38401
New Zealand Marketing Association’s Great WOM Experiment (Private Event)
Feb 19, Virtual
January 14, 2009
38401
Look Who’s Coming to BlogWell
January 14, 2009
BlogWell is coming up fast, and look who is attending. The following list is just a small portion of the big brands that will be there: Accenture, Allstate, Boeing, Crate & Barrel, Discover, General Growth Properties, General Mills, H&R Block, Home Depot, Kolcraft, Mayo Clinic, Molson, Orange Business Services, Orbitz, PepsiCo, Procter & Gamble, Sears [...]
Where’s your feedback button?
January 14, 2009
Every copy of Quickbooks has a button right in the main toolbar asking for Feedback. Every piece of software, every product, every web site should have a feedback button. How much do you spend on market research? Wouldn't it be easier to just ask?
Aha! #5: Great Ideas from Lindsay Lebresco of Graco
January 13, 2009
We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]
Aha! #4: Great Ideas from Ken Kaplan of Intel
January 12, 2009
We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas were shared by some very large companies, and I wanted to share them with you. We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]
Marley & Me: Making it easy to share
January 12, 2009
Word of mouth marketing is about two simple ideas: Give people a reason to talk, and make it easy to share. Check out this very simple web site for the Marley & Me movie. It gets the basic right. Cool banner ads that let you buy movie tickets for a friend Simple ways to share [...]
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