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Archive | January, 2009

Aha! #6: Great Ideas from John Andrews, Suraya Bliss, and Jessica Fredrickson of Walmart

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas  were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]

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Newsletter #714: The “Say Hello” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} Greet your customers with a friendly and helpful hello that makes them feel comfortable, welcome, and eager to [...]

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New Zealand Marketing Association's Great WOM Experiment (Private Event) Feb 19, Virtual

38401

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New Zealand Marketing Association’s Great WOM Experiment (Private Event)
Feb 19, Virtual

38401

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Look Who’s Coming to BlogWell

BlogWell is coming up fast, and look who is attending.  The following list is just a small portion of the big brands that will be there: Accenture, Allstate, Boeing, Crate & Barrel, Discover, General Growth Properties, General Mills, H&R Block, Home Depot, Kolcraft, Mayo Clinic, Molson, Orange Business Services, Orbitz, PepsiCo, Procter & Gamble, Sears [...]

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Where’s your feedback button?

Every copy of Quickbooks has a button right in the main toolbar asking for Feedback.  Every piece of software, every product, every web site should have a feedback button. How much do you spend on market research?  Wouldn't it be easier to just ask?

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Aha! #5: Great Ideas from Lindsay Lebresco of Graco

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas  were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]

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Aha! #4: Great Ideas from Ken Kaplan of Intel

We hosted a cool event last October called BlogWell: How Big Businesses Use Social Media. Some amazingly great ideas  were shared by some very large companies, and I wanted to share them with you.  We're doing it again on January 22 in Chicago. Hear social media case studies from Allstate, H&R Block, The Home Depot, [...]

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Marley & Me: Making it easy to share

Word of mouth marketing is about two simple ideas:  Give people a reason to talk, and make it easy to share.  Check out this very simple web site for the Marley & Me movie. It gets the basic right.  Cool banner ads that let you buy movie tickets for a friend Simple ways to share [...]

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