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Big news about my book

January 30, 2009

image Well … word is leaking out, so I might as well tell you here:  There is the new edition of my book that just hit the shelves.

It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with:

  • New case studies
  • New worksheets
  • New chapter about BtoB word of mouth
  • New chapter about dealing with negative word of mouth
  • Updated content, and a few words by Guy Kawasaki and Seth Godin

All through February we’ll be featuring samples, discussions, and webcasts featuring all the new content.

Get it on Amazon.

Tagged as: book, BtoB, case studies, GasPedal, Guy Kawasaki, negative word of mouth, revised, Sernovitz, Seth Godin, WOM, word of mouth, word of mouth marketing, worksheets

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7 comments. Read them below or add one. (Trackback)

{ 7 comments }

J.C. Hutchins January 30, 2009 at 9:44 am

This is stellar news, Andy. The first edition of WoM Marketing was a delightful, insightful — and downright awesome — read. I hope the new edition is just as resonant with readers.
Best of luck — and let me know how I can help spread the word about the upcoming release!

Cristhian Mestre January 30, 2009 at 9:56 am

Com’on Andy! You should be giving a way a copy! At least one… Spread the word the new edition and you might get a free copy!
The new edition sounds terrific!

Peter Beck January 30, 2009 at 9:55 pm

The new editions sounds awesome; and customer service and word of mouth make up THE vast majority of how physicians find patients, even in today’s digital age.
Speaking of which, when will the new edition be available on the Kindle?

Andy Sernovitz January 31, 2009 at 7:19 am

Have no fear … there will be no shortage of wacky contests and giveaways.
I assume it will be on the Kindle (the last edition is) — but that is part of some mysterious process between Amazon and the publisher. I wish I knew more.
Thanks for all your kind words!

Luke Walker February 2, 2009 at 12:29 am

Great news, and I’m ordering a copy right now.

Jake McKee February 2, 2009 at 8:25 am

Great news! Congrats!
I recommend this book regularly, so I’m glad to have a new and improved version to recommend! :)

Sonny Gill February 2, 2009 at 9:41 am

Great to hear, Andy! Look forward to picking up this new edition.

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

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Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

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