If you want something to go viral, it can’t be about you, your company, your product, or your message. No one cares what you’re selling. They care about themselves. That’s what caused the success the Obamicon project: Upload a picture of yourself, add a your own message, and you want to share it. Show off [...]
Archive | January, 2009
Big news about my book
Well … word is leaking out, so I might as well tell you here: There is the new edition of my book that just hit the shelves. It’s a revised edition of Word of Mouth Marketing: How Smart Companies Get People Talking, with: New case studies New worksheets New chapter about BtoB word of mouth [...]
Respect, trust, love, and happiness
President Obama said: “Our challenges may be new, the instruments with which we meet them may be new, but those values upon which our success depends, honesty and hard work, courage and fair play, tolerance and curiosity, loyalty and patriotism — these things are old. These things are true. They have been the quiet force [...]
Good advice for small business in 2009
John Jantsch of Duct Tape Marketing organized Snackfest: 2009, predictions for small business from Seth Godin, Bryan John Battelle, Tim Ferris, Dan Pink, me, and many others. Read it here: Part 1 Part 2 My favorites: Seth Godin, author of Tribes said . . Run/grow/compete like mad because the big bad companies that have been [...]
How to promote a comedy troupe in Buffalo
1. Start the “Buffalo Local Comedy” Facebook group. 2. Become the hub of news and announcements (and the neutral player). 3. Offer to post every other artist's show in town. 4. Make it clear that there’s a friendly expectation that if you push their shows to your group members, they will do the same for [...]
How to be happy
In this NPR interview (text & audio here), Jane McGonigal talks about how the expertise in making games can apply to many situations. In this case, museum design. Jane talks about what we all need to be happy: Satisfying work The experience of being good at something Time spent with people we like The chance [...]
Getting great testimonials
John Jantsch of Duct Tape Marketing has an amazing idea: Have a Testimonial Gathering Party: Why not create an event around gathering testimonials. Invite your best customers for a networking social happy hour. Promote the event as a chance to network, swap stories and star in the creation of new marketing materials for your company. [...]
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