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Quick Blogging Advice #2

December 8, 2008

If your writing style is snarky, cynical, or devil’s advocate–there’s a good chance that you just sound like a bitter ass. 

Writing in that style is almost impossible to pull off well. That’s why there are very few professional critics out there.

Even if readers enjoy your blog, they probably aren’t going to do business with you. I may want to read someone’s snippy take on business, but I sure wouldn’t want to spend any time with them. I’d rather work with a nice guy.

Tagged as: GasPedal, Sernovitz, WOM, word of mouth, word of mouth marketing

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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