Word of mouth tip: If you don’t make it easy to share…no one will share.
Jack Covert and Todd Satterson are the best business book marketers of all time, so it’s fantastic that they finally wrote their own book: The 100 Best Business Books of All Time.
(Buy all your bulk business books from their company: 800-CEO-READ.)
So I got my advance proof in the mail today. And the first thing that popped out of the box: two postcards for me to forward to my friends to recommend the book. They are funny, simple, and will get used. (Click for a close-up.)
As an author and blogger, I get 4-5 books in the mail every week. This is the first time I’ve ever had an author make it easier for me to recommend it to a friend.
When your customer opens a package: How are they going to tell someone? How are they going to tell 10 people? How much money would you make if 10% of existing customers made one referral when they receive an order?
Lesson: Always put a word of mouth tool in the box.
P.S. Jack, there seems to be a typo – a certain word of mouth marketing book might have been accidentally deleted.
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Hi Andy,
Love the postcard idea: excellent WOM skills. Icing on the cake would have been to put stamps on them too – making it even easier to share the message, don’t you think?
James
Clever idea. Reminds of a great biz book I got a few years ago with a post-it note on the front cover….
Nice post – would be interesting to see if it works. I’ve blogged about how you can do this with Twitter and your blog. Add a link to a blog post that when clicked on opens up Twitter and already has a message with a link to your blog post.
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