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From my talk at the BlogWell conference, compliments of Intel's Michael Brito. More speaker videos will be published on the Blog Council site soon, but I wanted to get this one out there.
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Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki
The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.
Marketing doesn't have to be so hard.
We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers.
You can have amazing word of mouth.
Word of mouth marketing is something you can do very well. We'll help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.
Learn more: http://www.gaspedal.com
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.
I'm an author, professional speaker, consultant, and teacher.
I look like this. I'm a Sagittarius. These are my turnons. The greatest album in the world. Full bio here ...
© 2007 GasPedal
graham said... (Nov 19, 2008 10:49:47 AM)
Hey Andy,
Couldn't agree more. Thanks for sharing. I wonder if "I work for X and this is my personal opinion" is enough to protect an employee from getting fired if the message he/she delivers doesn't agree with the company line. Kinda doubt it, but it's better than nothing.
Graham