Never send a generic gift basket. There are expensive, they are full of weird food that isn’t very good, and have massive quantities of wasteful packaging.
You get zero word of mouth. No one is surprised or impressed.
Send real food. (We like Dale & Thomas Popcorn, Corky’s BBQ, or Carnegie Deli Cheesecakes.)
Or put 100 smiley faces on someone’s lawn.
Order at flamingosurprise.com.
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I just did that. Check it out: http://www.brandidentityguru.com/wordpress/?p=668
It’s a great idea.
What a great idea…I have been more than once stuck with which cheesy gift basket(not necessarily with cheese even in them) to send, and am always dissappointed with my options. Getting the gift packaged and delivered to a client far away was always the challenge. It is great to know there is some unique “food” options that can handle delivery.
Andy:
I enjoy your posts. But I cannot agree with this one. You make it sound like giving the gift is all about you. It’s not. It’s about the person you’re giving the gift to. Just give them something they will like. Or love. Whatever. But the point of gift giving is not to generate WOM about you. That is really a self-centered way of looking at the world.
If it’s a corporate gift then OK. But in your personal life, thinking this way is very narcissistic.
Adam -
I think we’re not so far apart. Giving gifts is a generous act, but so many people are lazy about it. They send a generic something with no thought about the recipient. They just go through the motions.
A phenomenal gift is fundamentally about the recipient. It make them happy, it gets them excited.
That’s the same thing that word of mouth is about. It’s fundamentally about turning on your fans, making them happy, and earning their love.
If you do that, you’ll get a recommendation. But if you’re obviously fake, or in it for shameless marketing, then everyone will see that too.
Word of mouth is a result of genuinely making other people happy.
Andy:
Makes sense. I agree. In (for profit) business, the objective is – in the end – selfish. We are in business to make money. The strategy for achieving that objective is to genuinely make other people happy.
I would hope though that in our personal lives, genuinely making other people happy is not a strategy but the objective.
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