Will it Blend is the viral phenomenon of the year.
These simple videos from Blendtec have made them famous. Results include a 500% increase in sales and amazing search engine placement.
Now they won a Clio Award. Viral agencies that charge six figures for a campaign must be cringing at this proof that great viral content isn’t about production values, it’s about authenticity. The Will It Blend campaign cost $50.
Here’s my interview with Blendtec CEO Tom Dickson:
(I asked him to blend my book, but he said that paper doesn’t work so well.)
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What a great story about word of mouth phenom!
Will it blend is just one of those simple things that everyone says – I used to do that! – while everyone feels that the idea was too simple to make money. Never estimate the power of simple Ideas.
Reminds me of that bit on Letterman, ‘Will It Float?’. This kind of story always amazes me – how a huge company can spend a ton of money on a ‘viral’ campaign but never come close to the results of the real thing. I think authenticity is very important though.
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