Will it blend?
Will it Blend is the viral phenomenon of the year.
These simple videos from Blendtec have made them famous. Results include a 500% increase in sales and amazing search engine placement.
Now they won a Clio Award. Viral agencies that charge six figures for a campaign must be cringing at this proof that great viral content isn't about production values, it's about authenticity. The Will It Blend campaign cost $50.
Here's my interview with Blendtec CEO Tom Dickson:
(I asked him to blend my book, but he said that paper doesn't work so well.)
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Dave Young’s post about Microsofts Inspiration, anyone? video, and your comments, inspired a few thoughts about how to get a proper return on investment with viral videos. Viral videos are, by nature, non-targetable. The messag... [Read More]
michael cardus said... (May 26, 2008 4:44:33 PM)
What a great story about word of mouth phenom!
Will it blend is just one of those simple things that everyone says - I used to do that! - while everyone feels that the idea was too simple to make money. Never estimate the power of simple Ideas.
Tim Jahn said... (Jun 1, 2008 11:07:55 PM)
Reminds me of that bit on Letterman, 'Will It Float?'. This kind of story always amazes me - how a huge company can spend a ton of money on a 'viral' campaign but never come close to the results of the real thing. I think authenticity is very important though.