Stealables

Create stuff to be stolen. 

Free graphics, cool charts, great research, mixable music.

If it's interesting, people will take it and stick it on their blogs, powerpoints, and emails.  They will advertise you for free.

The classics:

1. Hugh MacLeod's amazing cartoons.  (Read about how giving away the art has turned into fame and a good living.)

2. Every day hundreds of marketers use eMarketer's graphics in their presentations, selling eMarketer's research product.

3. Every blog post or podcast.

4. The Grateful Dead and now Phish.