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When is the last time you sent a gift for no reason?

April 10, 2008

CIMG0568Saul Colt of FreshBooks heard that I love the gourmet hand-made mustard from Kozlik’s in Toronto.  So he sent me some.

I thanked him, of course. But I’m also blogging about it, I tell friends, and I’m much more aware of everything FreshBooks does.

Now I’m a fan, not an acquaintance.

Never, ever send a generic gift basket again.  They are instantly forgotten.  The personal touch is easier, cheaper, and amazingly more effective.

Tagged as: ethics, Sernovitz, viral, WOMMA, word of mouth, word of mouth marketing

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{ 1 comment }

Saul Colt April 10, 2008 at 9:31 am

Hey Andy,
You made me blush :)
Saul

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