Andy Sernovitz's Damn, I Wish I'd Thought of That!: When is the last time you sent a gift for no reason?

Word of Mouth Marketing: How Smart Companies Get People Talking

Great Events - Andy Live!

BizBash Events Style Expo (Private Event)
Aug. 20
Medill Marketing Conference (Private Event)
Sept. 29, Chicago
Crain's Small Business Forum
September 15, Chicago
VF Corporation (Private Event)
July 27, Portland
Google Affiliate Summit (Private Event)
July 28, Mountainview, CA
Cici's Pizza (Private Event)
August 28, Coppell, TX

When is the last time you sent a gift for no reason?

Posted on April 10, 2008 | Link | Tell a Friend

Saul Colt of FreshBooks heard that I love the gourmet hand-made mustard from Kozlik's in Toronto. So he sent me some.

I thanked him, of course. But I'm also blogging about it, I tell friends, and I'm much more aware of everything FreshBooks does.

Now I'm a fan, not an acquaintance.

Never, ever send a generic gift basket again. They are instantly forgotten. The personal touch is easier, cheaper, and amazingly more effective.

Keywords:

Comments and Trackbacks (TrackBack URL)

Saul Colt said... (Apr 10, 2008 9:31:40 AM)

Hey Andy,

You made me blush :)

Saul

CNN: How we use social media for collaboration

7/13 | Public call

Cisco: How we engage customers, partners, and press with social media

7/23 | Public call

Shel Israel: A sneak peek at Twitterville

7/29 | Member call

Intuit: How we are winning with social media as the "new normal"

7/30 | Public call

BlogWell: How big brands use social media

8/13 | Minneapolis

More GasPedal events

Highlights

Archives

Get the Book

Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki

The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.

(More Info | Amazon)

Learn Word of Mouth Marketing

Damn, I Wish I'd Thought of That

Marketing doesn't have to be so hard.

We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers.

About GasPedal

You can have amazing word of mouth.

Word of mouth marketing is something you can do very well. We'll help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://www.gaspedal.com

Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turnons. The greatest album in the world. Full bio here ...

See me speak live

See a picture of a monkey

	Damn, I Wish I'd Thought of That! Unusually Useful Ideas For Smart Marketers
	You Can Be A Word Of Mouth Marketing Supergenius! Get People Talking About You
	Big Business Blogging Corporate social media success stories
	Invite me to events, too!

Andy Sernovitz's Damn, I Wish I'd Thought of That!

Unusually Useful Ideas for Smart Marketers Good marketing doesn't have to be difficult. We write about stuff that you can actually do.